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Business Finance CPD Online Course Description
Business Promotion for SME's |
Click the image above to view a short presentation describing what you can expect from this course
This course has audio narration throughout so please ensure your headphones or speakers are turned on.
Click here to view or download a sample of the kind of notes to expect. These notes are in pdf format.
This courses touches upon the following topics:
Essentials of Promotion:
The business message, Unique Selling Propositions (USP’S), branding, colour selection, the impact of color, logos’, brand evangelists & champions and the elements of effective advertising.
The business message, Unique Selling Propositions (USP’S), branding, colour selection, the impact of color, logos’, brand evangelists & champions and the elements of effective advertising.
Offline Promotion:
Public Relations and what gets published, being a professional expert, seminar selling, independent seminars, networking, business cards, where to advertise, newspapers, tradeshows, till rolls radio, trade publications, using the mail, telephone numbers, competitions and measuring campaign effectiveness.
Public Relations and what gets published, being a professional expert, seminar selling, independent seminars, networking, business cards, where to advertise, newspapers, tradeshows, till rolls radio, trade publications, using the mail, telephone numbers, competitions and measuring campaign effectiveness.
Online Promotion:
Domain names, mailing lists, websites, analytics, SEO, white papers, viral marketing, social media, social networking, forums, webinars, blogging, twitter, using video, Google ads, banner advertisements and the cost of online advertising.
Domain names, mailing lists, websites, analytics, SEO, white papers, viral marketing, social media, social networking, forums, webinars, blogging, twitter, using video, Google ads, banner advertisements and the cost of online advertising.
Pre-requisites:
This is a stand alone course and assumes no prior knowledge.
This is a stand alone course and assumes no prior knowledge.
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Registration Information
Once purchased, you will have access to this course for 365 Days.
| Duration: 1 hours | CPD units: 1.00 |
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